You want to collect some references. You search for a free moodboard tool, click the first result, and land on a signup form. The tool is free — free after you hand over an email, confirm it, name a workspace, and skip an onboarding tour.

Sometimes that's a fair trade. Often you just wanted to save six images before you forgot where they were.

Free vs. no account: they aren't the same thing

Worth separating three claims that get used interchangeably:

  • Free tier — costs nothing, but you have an account, and there's usually a paid plan the free tier is designed to make you want.
  • No account — you can start working immediately. Your data lives somewhere local, which means no sync, and no recovery if you clear it.
  • Local-first — the work stays on your machine by default. Nothing is uploaded unless you choose to.

A tool can be any combination of these. Most roundups list all three as "free" and leave you to find out which one you actually picked.

What you give up without an account

Being honest about this matters more than selling you on it.

No account means no sync — what you saved on your laptop isn't on your phone or your desktop. It means no collaboration, so if the point is a client reviewing your board, you'll want something with sharing. And it means your boards are tied to that browser profile: clear your browser data without exporting first and they're gone.

If any of those matter to your project, an account-based tool is the right answer and you should use one. Milanote and similar tools earn their signup for exactly this.

What you get

Speed, mostly. The gap between "I should save this" and having saved it is where reference-collecting dies. If saving something requires remembering a password, that gap is wide enough for you to just... not.

You also get a privacy position that's simple to reason about. If nothing leaves your machine, there's no question about what a company does with the images you collected, whether they train on them, or what happens to your boards if the product shuts down.

The options worth knowing

PureRef — a desktop app that floats a reference wall on top of whatever you're working in. Pay-what-you-want including zero. No account, no cloud, genuinely beloved by illustrators and 3D artists. Best if your references are already files on disk.

Browser-based canvas tools — a handful let you drag images onto a canvas and arrange them with no signup at all. Good for a one-off board you'll screenshot and send. Usually nothing persists once you close the tab, so check before you invest an hour.

Moodly — the one we make, so weigh this accordingly. It's a Chrome extension: hover any image on any site, click Save, it goes into a board. No account, boards stored locally in your browser, and you can copy a whole board into Figma as editable layers. The tradeoffs above apply in full — no sync, no collaboration, and you should export anything you'd be upset to lose.

Pick based on what happens after you collect. If the board ends in Figma, optimize for getting it there. If it ends in a client's inbox, optimize for sharing.

The one thing to do regardless

Whatever you choose, find the export button before you need it. Local-first tools are fast precisely because they skip the server round-trip, and that same property means there's no backup waiting for you somewhere. A board worth building is worth exporting once it's done.

Moodly saves images and links into moodboards as you browse, and pastes them into Figma as real layers — no plugin, no account, no export step.

Add to Chrome — it's free